Google Ads & PPC
Put your offer in front of active demand.
Connect search intent, relevant ads and focused landing pages. Build a paid search plan with clear budgets, reliable conversion tracking and room to learn.
What should this service solve?
Buying clicks is only one part of paid search. Poor tracking, irrelevant queries or a confusing enquiry flow can waste budget even when an ad attracts attention. The campaign and destination need to work together.
What the work can include
Account and demand review
Assess search intent, existing campaign structure, exclusions and competition. Choose a starting scope that fits the budget and offer.
Conversion measurement
Define useful actions and check that tracking records them correctly. Separate primary lead or sales actions from softer engagement events.
Campaign and landing-page alignment
Write ads that reflect the actual offer. Review message continuity, mobile usability and the steps required to enquire or buy.
Testing and optimization
Review search terms, budget allocation and creative performance. Document changes and compare outcomes with the original business goal.
How we evaluate progress
Track qualified conversions, cost per qualified enquiry and sales value when reliable data exists. Avoid treating every form submission as a sale.
What we need to get started
Google Ads access, landing pages, target areas, media budget, margin or lead-value context and a way to report lead quality.
Questions about google ads
Is advertising spend included in management fees?
Media spend and agency fees should be shown separately. DStore will confirm both in the proposed scope before any campaign launches.
Can you guarantee a return on ad spend?
No. Results depend on demand, competition, budget, the offer and conversion performance. Testing should use an agreed budget and success criteria.
CONNECTED SERVICES
Build a more complete plan.
Website Design & Development
Create a website that explains your offer, works comfortably on mobile and makes the next step easy. Design, content and technical foundations are planned together.
Content Marketing
Plan and create content that helps people understand your offer and make informed choices. Connect editorial work with your services and customer questions.
E-commerce Development & Marketing
Bring store structure, product content and acquisition together. Prioritize the changes that help shoppers understand your products and complete their purchase.
YOUR NEXT CHAPTER
Let’s find your next
useful move.
Tell us about your business and what you want to improve.